About Us

Hello dear mommies and daddies, aunties and uncles, teachers and friends!

Hey Diddle Diddle is an online store which aims to make sensory play easily accessible to all by providing convenient play packages that children can dig right into, as well as a well-curated selection of sensory materials, tools and accessories that will help you expand your repertoire and get the most out of your sensory play activities at home or in the classroom.

Sensory play is any activity that stimulates the child's senses: touch, sight, smell, sound and taste. We believe sensory play is a great way for children to play, explore and learn. It can help them develop and improve their fine motor, problem solving and language skills, and stretch their creativity and imagination. It is also super fun and can keep kids occupied for long periods (hooray!)

As a stay-home mother of 3 young children, I am constantly searching for activities to engage my children while also helping them learn and develop. I discovered sensory play activities through online blogs based in the US and Canada a while back and decided to try them out with my kids (mostly the oldest and occasionally #2) and not too surprisingly, they loved it! I used sensory materials that I purchased in the US while visiting, and also DIY-ed some others using recipes I found on the net. After sharing with friends, I realized that some of these materials, including the ingredients required for certain DIY materials, were not easily available locally in Singapore, and others commented that they did not have time to DIY the sensory materials. Seeing how much my kids enjoyed sensory play,  I felt this was a pity and hence the idea behind this web store was born. 

Given the breadth of activities that can be considered sensory play, I am starting with a focus on sensory materials that kids can play with in a sensory pit, tub or table top.

In line with our mission to make sensory play convenient and accessible to all, one of our key offerings is our ready-to-play sets that children can dig into right away. We will do all the prep work for you and the packages will each combine one of our favorite sensory materials with the appropriate tools and accessories, in a suitable container if necessary. Thematic packages will be introduced from time to time, such as around festive periods.

Other than that, we are also offering a carefully curated list of items you may need for sensory play at home or in the classroom:

  • Imported sensory materials from reputable brands that I have found to be fun, engaging and safe
  • Home-made (by me) sensory materials to save you the time and effort and allow you to start having fun with your children right away
  • Tools and accessories for sensory play

Hope you and your children have lots of fun with sensory play!!